Basketball minimalist logo9/18/2023 ![]() ![]() IPhone 6, iPhone 6s, iPhone 7, iPhone 8: 750x1334 IPhone 5, iPhone 5s, iPhone 5c, iPhone SE: 640x1136 IPhone: iPhone 2G, iPhone 3G, iPhone 3GS: 320x480 Top image: The General Electric logo, unchanged to this day, is drawn on a building at the New York World’s Fair, ca. “Logo Beginnings,” published by Taschen, is available in Europe and the US. Perhaps one of the most interesting things about logo design is that it defies a clear narrative, Müller said: “I think the fact that there is not (just) a single way in which things have evolved is maybe the reason why there hasn’t been a book like this before – because it’s hard to tell this story in a very definite way.” “A lot of companies now prefer to use their name as their branding, rather than some abstract design, so the chance of somebody raising their hand and saying ‘We have the same logo’ is smaller.” Müller says that wordmarks are still very popular today, because they can help avoid confusion in a world crowded with too many logos. “That is a good example of logo modernism, but also of a branding that really got reduced to the most minimalist design,” Müller said. It had 700 pages.Ī 1921 ad for the French tire manufacturer Michelin, with the trademark character "Bibendum," still in use today. In 1923, the company published a collection of court orders against competitors who had created similar logos for their products. That explicit reminder had reason to exist: the Coca-Cola logo would soon be under siege by imitators. It survives practically unchanged, and was trademarked in 1893, when the words “trade mark” were added to the long tail of the first “C.” Robinson was the bookkeeper and business partner of the drink’s inventor, John S. Perhaps the most famous wordmark logo is the Coca-Cola one, introduced in 1886 and designed in Spencerian script – a popular writing style at the time – by Frank M. ![]() The most famous ones are the Ford or the Kellogg’s logo, which are still used today in their original form.” “One thing I didn’t expect was the high number of handwritten wordmarks, like the signature of a company founder. To come to this conclusion, Müller scrutinized almost 10,000 logos. “You could say that, in general, there are about 25 to 30 categories that all logos fit in, whether they were created in 1870 or in 2021,” Müller said. © The Samuel Courtauld Trust, The Courtauld Gallery, London In Édouard Manet's famous painting "A Bar at the Folies-Bergère," the red triangle of Bass Brewery - Europes first registered trademark - can be seen on the beer bottles. ![]() These two very disparate inceptions, happening just a few years apart, beautifully capture the eclectic essence of logo design.Īnd while rudimentary logos – such as those appearing on ancient Greek pottery – had already existed for thousands of years, modern logo design began as recently as the mid-19th century, said Jens Müller, author of “ Logo Beginnings,” a new book that chronicles the early history of logos. ![]() It can even be spotted on beer bottles appearing in paintings by Édouard Manet and Pablo Picasso, and still serves as the Bass logo to this day. It has, to modern eyes, a very quaint feel.įive years later, England’s Bass Brewery registered Europe’s first trademark, a simple red triangle that, in comparison, feels contemporary. The words “Durable, Beautiful, Economical” appear in a banderole. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in its beak. The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. ![]()
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